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Target User Collated Data
% of users who would buy the PuzzleIt
From the 103 surveyed individuals, 91 of them would purchase the PuzzleIt after reading our justification
Age range of target user
From the 103 surveyed, the majority of them where between the age of 30 - 39, with the second majority being between 20 - 29
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Who the target user would purchase the PuzzleIt for
From this, we learned that the majority of people would purchase the PuzzleIt for their own child or niece/nephew
Target User Resident Location
From this, we learned that the majority of surveyers currently live in the Southeast of the USA
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Who the target user would purchase the PuzzleIt for
From this, we learned that the majority of people would purchase the PuzzleIt for their own child or niece/nephew
Target User Income
From this, we learned that the majority of people make between $100,000 - $200,000 a year.
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How much time do you spend stimulating your child?
From this, we learned that there was an almost even amount between all choices, with 2 hours and >4 hours tied in the majority
Use PuzzleIt to replace or assist stimulation?
From this, we learned that almost all of the surveyers would use the PuzzleIt to assist the stimulation of their child
Target User Gender
From this, we learned that the majority of people are female.
Target User Sexual Orientation
From this, we learned that the large majority is heterosexual.
Target User Ethnicity
From this, we learned that the majority of people are white.
Target User Religion
From this, we learned that the majority of people are Jewish, with the second majority being Christian.
US Political Preference
From this, we learned that the majority of people are centrist, with more people leaning toward the conservative side.
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Highest level of education
From this, we learned that the majority of people recieved a Masters degree, with the second majority recieving a Bachelors degree.
Target User Marriage Status
From this, we learned that the majority of people are/would be married at the time of purchase.
Which child is the purchase for?
From this, we learned that the majority of people would purchase the PuzzleIt for their 1st and 2nd child.
What age did they allow their child to start watching television?
From this, we learned that the majority of people didn't allow their child to watch television until the age of 1 - 2 years.
What age should children start using electronics?
From this, we learned that the majority of people didn't allow their children to use electronics until the age of 2 - 3 years, with some even waiting until 5 years old.
Do you think children are understimulated?
From this, we learned that the majority of people do think that children are understimulated nowadays.
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